Marketing mentalities.

This is some thing that i observed in two of the best performers in my company, both talented in generating leads. Both were creative and capable people. One adopted a very broad based approach of reaching out to a larger base of clients to accomplish his targets. The other followed a limited approach were he focused on few clients at a time. Both were talented but only one was successful, only the one who went the extra mile to sell the products to his customer was effective in selling the products and produce fruitful ending. The product they sold was meetings and the end result was managers signing up deals with the companies.

The focused approach and the blind approach is effective in their own way. When both are combined to have a balanced approach then may be a balanced effective way might be formed.