Marketing Experience

The word marketing is an important word for companies, a head ache for some customers and difficult maize for the marketer. I realized all the above, when I started conducting market survey for my internship. The marketing word threatens many fresh MBA's, scaring them away from a job filled with adventure and little amount of humiliation. like any other jobs it has its two sides. Though i just started to conduct market survey, I had to change the introduction sentence that I tell them many times before I could even get near an employee to ask questions. It has to be complicated and yet simple so that the guard does not think, we are here to bug them about a product. It is a hard journey for marketing. 

APPOINTMENT

Getting the appointment is the hardest part. You might call 20 companies per day and be left feeling like all of them have left the country or too busy to sit with you. Some are frank and sharply put you down with Echo’s of No's ringing through your hear. One thing I have realized is to never call up a small company for an appointment for a survey, they always depend on their boss and they are always outside. You can do a lot more being physically present, than calling people. But, never go to a slightly larger companies without an appointment, it’s of no use going there without one. 

COLD CALLING (Meeting without an appointment)

It’s the best method to conduct a survey and it involves going around and looking for prospective companies. It’s one of the most difficult process with little humiliation, little excitement and a tones of funny incidents (mainly based on you though). You will never know what to expect through cold calling. 

Chennai is the place where i conducted the survey and mostly in good companies there were very good response and no rejections. But, still i had to re assure them that I am not a marketer. Tell the words “Sir I am a student, here to ask some questions to find out the reach of the product in the market". Any deviation from this sentence or any reference is made to survey; they immediately think we are marketers. It’s that fast, 10 seconds is all that you get to make the difference. You can always know from their face, what they are thinking about you. Any bad judgment its a quick No and the gates are always wide open to go back out. They have an easier word and there is no other response for a "NO".

 So, the best way to describe what I do is. Challenge is market research or marketing and marketing is a challenge. Only the ones who like to challenge life are fit to fight it. Others simply have to keep searching for something better.